● to effectively promote the consumption of olive oil through publicity on its nutritional and health benefits, its unique taste characteristics, and the versatility of its uses;

● to foster use of the proper nomenclature for the different grades and types of olive oil as set out in the international standard for olive oil, taking due note of the particular needs of the U.S. and Canadian marketplace;

● to establish procedures to assure the accurate labeling for the various grades and types of olive oil;

● to periodically sample olive oil sold in the U.S. and Canada and to submit it to an accredited laboratory for analysis to verify that it is properly labeled;

● to serve as a clearinghouse for laboratory results obtained by member companies on products that appear to be misbranded;

● to represent the industry before government agencies and trade associations, here and abroad, insofar as they affect the olive oil market in the U.S. and Canada;

● to promote the common business interests of the members;

● to promote the adoption of specific laws and regulations that will benefit the olive oil industry, and to encourage compliance with all laws and regulations that affect the industry;

● to support scientific and other forms of research that will benefit the olive oil industry;

● to afford due consideration to and expression of the opinion of the membership on issues affecting the industry; and

● to cooperate with other organizations, both public and private, that are organized to foster the growth and development of the olive oil industry.